Elevator Advertising gives you continuous exposure to a totally captive audience. Hundreds of people pass through a typical Montreal high rise building each day. Only Publicité Ascension can give you such High Impact Advertising, with this level of viewing frequency!
Research conducted by the Marketing Departments of Ryerson Polytechnical Institute in Toronto and Capilano College in Vancouver showed that:
The following is an extract from a study prepared by the Research Services Limited for Molson Breweries of Canada:
"Coors Light enjoys a disproportionately high total franchise among beer drinkers that live in apartments that have Coors Light advertising. It therefore appears that the elevator advertising has a positive impact on the brand's franchise."
Various tenant demographics are available – from students to seniors, professionals to lower income earners, to buildings housing tenants from specific ethnic backgrounds.
In general, viewers of elevator advertising tend to be young, active, upwardly mobile, with a high level of disposable income. In fact, since they are still unencumbered with families and mortgages, they tend to be disproportionately heavy consumers of goods and services, as shown in the following statistics:
